Sony Launches New Range of Cyber-shot Cameras

Sony Electronics Asia Pacific expands its line of Cyber-shot cameras with the introduction of 10 new models from the W, T, H and S-Series. Featuring a new range of intelligent functions and digital imaging innovations by Sony, the latest additions to the Cyber-shot family deliver enhanced imaging performance with crisp, rich image capture and convenient photo viewing and sharing.
Implemented for the first time, Sony’s advanced face detection technology allows users to select either a child or adult as the focal point of the photo, automatically customizing exposure, focus and skin tone of the subject’s face for natural, evenly-exposed images. The enhanced Intelligent Scene Recognition technology also senses ambient conditions and automatically selects the optimal setting from up to 5 different scenes, giving users a wider range of customization options for more natural and accurate image reproduction.
“Sony continues to lead the digital consumer camera market by combining our unique Sony style with advanced, sophisticated functions. With innovative features such as the face detection technology with child and adult recognition, and advanced Intelligent Scene Recognition, our new range of Cyber-shot cameras sets the standard for consumer cameras in the market today,” says Mr. Tatsuo Takahashi, General Manager and Head of Digital Imaging Marketing Division, Sony Electronics Asia Pacific.
Integrated with other proven features such as Sony’s unique Smile Shutter function which allows the camera to shoot automatically when a smiling face is detected, other imaging innovations include the popular, body-integrated Super SteadyShot image stabilization system that eliminates blurring caused by camera shake and ensures sharp, vivid images, as well as high-definition (HD) viewing that allows photo viewing in HD quality, available in the new W and T-Series cameras.
Cyber-shot W-Series: DSC-W170, DSC-W150, DSC-W130, DSC-W120 & DSC-W110
Leading the latest line-up are the feature-packed DSC-W170 and DSC-W150 that deliver up to 8.1 mega-pixel resolution. Incorporating Sony’s latest range of digital imaging innovations, such as advanced face detection technology with child/adult recognition, Intelligent Scene Recognition mode and the Smile Shutter function, both models also integrate 5x optical zoom with their wide angle lens, offering convenient photo capture of distant objects, greater image depth enhancement and larger, sweeping perspectives.
Available in a wide range of colours, the DSC-W130, DSC-W120 and DSC-W110 offer value for money with their strong feature set. Slim and compact, these mid-range W-Series models offer advanced face detection technology with child/adult recognition, the BIONZ image processing engine and Carl-Zeiss lenses. The DSC-W130 and DSC-W120 also have the popular body-integrated Super SteadyShot image stabilization system.
Cyber-shot T-Series: DSC-T300
Weighing at approximately 149 grams , the stylish and slim 10 mega-pixel DSC-T300 camera features the Intelligent Scene Recognition mode and popular Smile Shutter function. In addition to a unique cover design that protects the camera lens and prevents dust build-up, its wide 16:9 aspect ratio LCD screen implements a 230,000 dot high resolution touch screen interface, allowing for convenient operation. The large 3.5-inch screen is also layered with an anti-reflective AR coating to achieve high visibility even under strong sunlight.
Cyber-shot S-Series: DSC-S780, DSC-S750 & DSC-S730
Powered by rechargeable Lithium-ion instead of AA alkaline batteries used in previous models, the new 7 mega-pixel DSC-S780 and DSC-S750 cameras feature an improved design, slimmer casing and face detection technology. Leveraging the BIONZ image processing engine, all 3 models (including the DSC-S730) deliver high speed and accuracy with various camera controls, such as focus and exposure.
Cyber-shot H-Series: DSC-H10
The successor model to the Cyber-shot H3, the DSC-H10 features a larger 3-inch LCD screen, powerful 10x optical zoom and 8 mega-pixel image capture in a sleek, compact casing. The camera’s high sensitivity of ISO3200 and Super SteadyShot image stabilization system also enables objects in dim lighting conditions to be photographed in clear, crisp quality without the use of the flash.

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